How Good Is Your Company’s Reputation?

In our fast-paced world of technology, you would think that the old fashion word-of-mouth marketing would be dead. However, I have watched small businesses flourish around my community based on nothing more than their positive reputation and attitude.

Everyone looks for personal recommendations and reads online reviews these days. You can see this on Facebook every day in your news feed. Trusting what your friends and family say about a product or service is one of the biggest selling points for most people.

If a small business can build their reputation based on trust, helpfulness, and integrity, they will thrive once consumers are satisfied with their experience. They will want to return without you even asking. Publix and Chick-fil-A are two successful businesses who have built their business based on the fact that their core values are helping customers and treating them kindly.

Those who are satisfied naturally want to help your business grow and share their positive experiences with others online or by mouth. Without asking, your customers become your biggest brand ambassadors. There is nothing better for your business growth than that. Advertising can not replace positive reviews.

Here’s an interesting article by MarketingProfs which talks about major companies and their reputations, good and bad.

Graphic by MarketingProfs

Blogging About Your Selfie on Social Media

In my opinion, one of the strongest ways to showcase your personality or company knowledge is blogging. People are constantly looking for advice and if you can provide them with the information they desire on a certain subject, you will become someone they will look to in the future for advice. This is the best way to create followers by consistently providing them information that they can use in their daily lives. Maybe you just want to provide fun, humorous, or personal advice, many people love to escape from reality by reading blogs that are not so serious.

If you are not a writer, find someone to write for you or ask other experts in your field to write for your blog. Just sharing others knowledge in your industry can be helpful to readers.

After going back to school two years ago for my Master’s Degree in Internet Marketing, I realized that my industry had changed 100% since college 24 years ago. With the addition of smart phones and technology, I have to continue to stay on top of the latest marketing trends and skills. I will continue to educate myself, and one of the best ways I have found to do this is reading blogs.

Following experts that have been successful at blogging is a great tool to learn how to grow your brand. Reading about what they have done that works or does not will help you grow your blog even faster. If you would like to learn more about blogging from two experts, Heather and Pete Reese, I have found them invaluable. I am currently enrolled in their blogging class, and it has provided me with tons of valuable resources. My mantra: you are never too old to learn something new. Visit this link:


Facebook advertising, is it worth the price?

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Photo credit: Marketing Profs

According to this article by MarketingProfs, it is still one of the best ways to reach customers and find new ones. This article looks at 18 industries including apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality. It provides some valuable information that I hope you can apply to your small to medium size businesses. Enjoy!