Creative Ideas by MWP

Branding, Writing, Publishing, and Design

Facebook advertising, is it worth the price? March 29, 2017

Filed under: Uncategorized — Mechele W. Petrie @ 5:14 pm
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Photo credit: Marketing Profs

According to this article by MarketingProfs, it is still one of the best ways to reach customers and find new ones. This article looks at 18 industries including apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality. It provides some valuable information that I hope you can apply to your small to medium size businesses. Enjoy!


Which social media platforms are worth spending your marketing dollars on? February 15, 2017

Filed under: Uncategorized — Mechele W. Petrie @ 4:33 pm


(Photo credit by MarketingProfs)

A new year always prompts people to think about changes they should be making in their business, especially when it comes to social media. I have been asked this question several times recently by clients and found an article by MarketingProfs that provides some great insight to think about. Enjoy!


Four years ago… February 2, 2017

Filed under: Uncategorized — Mechele W. Petrie @ 3:22 pm

And I still want to text you!

Creative Ideas by MWP

This day always reminds me of how lucky I am and how short life can be.


Forever changed!

(Originally Published on: Mar 3, 2013) One month ago, I found out I lost a dear friend at the young age of 44. She has been on my mind constantly. Her 11-year-old son never leaves my thoughts. I pray that he gains the strength to cope with his loss. I can only image how he feels and how her family is dealing with their loss. I want to call, email or text her like we did (almost) everyday. I can’t take her name out of my phone.

Our friendship had just reached a deeper level. I feel justified that I did the right thing for her. I stood up for her when she needed me and I did what I believed was right. I’m so glad she knew this before she…

View original post 320 more words


Merry Christmas and Happy Holidays! Love, The Petrie’s  December 25, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 8:22 pm


Do you work from home? Part 2 October 26, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 6:42 pm


I never set out be an entrepreneur. However, I have been blessed to spend the last 14 years working remotely and most importantly, spending extra time with my kids while they are young. After leaving the corporate world in 2002, freelancing has truly been one of the best but toughest jobs I have ever held. Yet, I would do it again in a heartbeat.

I have worked with some great companies over the years. This summer, I was lucky enough to find Worldwide101. They were recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur 360™ List.

I work as a Virtual Assistant specializing in Marketing and Social Media. I thoroughly enjoy working with different clients from around the globe. If you are a small to medium sized business looking for extra help, I encourage you to look at Worldwide101. Virtual Assistants are also available in areas of Executive Administration, Project Management, and Customer Service to name a few.



Reaching “All-Star” Status August 2, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 6:57 pm
Tags: ,

Clients always have questions about how to create a great profile on LinkedIn. Here are some great tips from MarketingProfs on making your profile stand out from the crowd.




A Walk in Their Shoes July 7, 2016

Filed under: Orlando — Mechele W. Petrie @ 12:37 pm
Tags: , , , , ,


Photo: Friends and I at the OneOrlando Fund Run/Walk for the victims of the Pulse tragedy.


A month ago, Orlando was changed forever after the City Beautiful was attacked. I am still in a fog over the reasons why. It is so hard to understand the deep hatred that someone can have towards another person just because of their lifestyle. When do you become so bothered by the way someone lives, you feel the need to kill him or her. I feel sorry for you and your internal battle.

I understand what it is like to be gay. I have lived through my brother’s eyes for many years. It could have been him dancing at the Pulse nightclub that night. It could have been me dancing with him.

My brother lives in NYC. He lived through the 9/11 attacks. One of the first texts I received from him said, “I’m sorry that your city was attacked, and he understood how I felt.” Are you kidding? He understood! I could not have imagined receiving a more heartfelt message from someone who has endured prejudices most of his adult life.

No, he did not choose to be gay. My Mom did not hand out different boxes of cereal, and he decided to pick “that” box. Yes, he was born that way. It could have just as easily been my sister or me. Honestly, no one would decide to live a gay lifestyle because he or she enjoys all the negative attention that comes from naive people.

My brother told us how he felt in the late 80’s. It was never an issue for my family, as we love him no matter his preference. However, society did not provide these same open arms. Back then; I could barely say the word “gay” to anyone for fear of not being accepted. I went from saying nothing to speaking up when I heard the bashing. Yes, I take it very personal because I have listened to years of gay jokes, comments from so-called friends, coworkers, and even family.

I am especially over the religious mindset from those who think he will go to hell for being gay. I have witnessed family members tell him this. They are no longer considered family. I know my God loves everyone; you will not convince me otherwise. I know my God believes you should treat everyone with dignity and respect. I will live my life this way no matter what others think. In the end, we will see which one of us is begging for forgiveness at the pearly gates.

Today is certainly more accepting than twenty years ago. The City of Orlando has come together in ways that have made me proud to live here. There is still a long way to go. We are now dealing with insane people who believe their life is worth more than ours is, no matter our race, religion, color or beliefs. It is going to be a long battle.

I sent this article over for his approval, and this is what I received back. “Thank you for the thoughtful blog. I am sure what happened in Orlando weighs heavy on you, as did 9/11 for me. Terrorism stays with you and maybe never leaves. My earlier text to you was more about how terror can change your city and destroy so many lives. While this was a gay thing, it could have easily been a school or office thing, so ‘I’ did not take it so personally. Thank you for taking it personally.”

Those words speak volumes, and we can all certainly learn from his positive demeanor.  Think about the way you talk and treat people in general. Imagine if your brother, child or family member came to you and told you how they felt inside. Would you turn your back? Would you want that done to you? All they want is to be accepted and love whomever they choose. Try to walk in their shoes for just one day.


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