Creative Ideas by MWP

Branding, Writing, Publishing, and Design

Do you have a Facebook Business Page? May 3, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 4:48 pm

Who doesn’t these days? Many of you own small businesses, therefore this will be especially helpful for you. I recently read an interesting article by HubSpot that explained 13 great tips for businesses using Facebook. You can even download an ebook, How to Attract Customers with Facebook. I hope you find this useful!

thumbs-up-facebook-business-page.jpgPhoto credit: Hubspot


Do you work from home? March 31, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 6:17 pm

I get that question a lot. I am also not surprised that telecommuting has increased 103% in 10 years. After the birth of my first son 14 years ago, I decided to leave my corporate marketing job to start freelancing. I had this unexpected desire to spend more time with him. After my three-month maternity leave, I went back to work full-time for five months. I was miserable and cried every night when I put him to bed. I decided to propose to my employer that I contract some of my job duties and work at home. They accepted my contract and became my first client. That was very progressive thinking on their part for 2002.

Honestly, it has not always been the best financial decision. We gave up one full-time salary at the time. Working from home does not mean my house is clean, nor is dinner on the table at 6 pm. If fact, working from home is hard. You must be discipline and deal with constant distractions, work late into the night or early in the morning. It is nearly impossible to walk away from your work at the end of the day.

However, I still say all the struggles have been well worth the time spent with my now three children. I’ve had the chance to work on a variety of different projects and recently went back to school for my Masters. I love that I have been able to spend more time at home and use my brain at the same time. Most importantly, I thank my husband. He never loved the idea of me saying, “if we have to eat beans, I want to stay at home and work” however, he has always supported my decision.

Years ago, it was hard to find legitimate remote jobs. I am excited to see the variety of opportunities that are now available. I recently read that “50% of people will work remotely by 2020.” If you have ever considered it, I encourage you to take another look.


Photo credit:


How do I write a blog? March 3, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 1:59 pm

This was one of the most asked questions I received during my visit with Full Sail University students last month. Second, “How do I brand myself?” I recommend reading this article by It provides some great tips on writing for your business blog. However, I feel that many of the tips can apply to a personal blog as well.

Photo credit:


Giving back my time to Full Sail University February 18, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 8:56 pm

It was a pleasure to share my marketing experience and career path with Full Sail students today. It was an honor to be on a panel with such impressive Full Sail Alum. #FullSailHOF


24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed

Filed under: Uncategorized — Mechele W. Petrie @ 3:11 pm


Here’s some great tips from Hubspot.


Four years ago… February 2, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 1:40 pm

This day always reminds me of how lucky I am and how short life can be.


Forever changed!

(Originally Published on: Mar 3, 2013) One month ago, I found out I lost a dear friend at the young age of 44. She has been on my mind constantly. Her 11-year-old son never leaves my thoughts. I pray that he gains the strength to cope with his loss. I can only image how he feels and how her family is dealing with their loss. I want to call, email or text her like we did (almost) everyday. I can’t take her name out of my phone.

Our friendship had just reached a deeper level. I feel justified that I did the right thing for her. I stood up for her when she needed me and I did what I believed was right. I’m so glad she knew this before she passed away. She actually thanked me for it. Today, I went back to find that special email:

“Hopefully you are feeling better and non-stressed today.  I’m not so I don’t want you to be either. But thank you for being such a caring, good and supportive friend.  If they want this league to go under then let it, but it is not due to us trying to make it better but their unwillingness to see things as better but wanting to control.  It’s all personal but I will prevail in the end.” – Brinda

I realize now that she did prevail. It’s not in the way (or timing) we all wanted but she is in a better place. For all of us that really knew her, we understand the great loss. We will have to figure out how to live without her. It won’t be easy but I can hear her telling us right now to “move on!” Heaven gained one tough but lovable guardian angel on Feb 2nd. I know that she has my back now.

For those that chose not to get to know her on a personal level, well, it’s your loss! I can only hope that her death has taught you to not be so hypocritical. Life is way too short for that nonsense!

If I could send her an email today, it would say:

“Brinda, we’ve already moved our families to a new league and football family, in your honor. You guided us there, I know it. I’m also moving forward with the next phase of my professional life. You and I talked about it often, especially since your boyfriend Colten was born. It’s only fitting that my first inspiration of writing is about you.  I want to thank you for your friendship! You were one of those special people who came into my life for a reason and I am forever changed!” – Mechele


Looking for a job? January 28, 2016

Filed under: Uncategorized — Mechele W. Petrie @ 4:02 pm

This article provides some sound advice on “words” to use on a resume and cover letter that will help attract employers.

Source: Shot 2016-01-28 at 10.58.27 AM.png


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